Cargo cranes working a container berth at dawn with a downtown skyline behind them

Powered by Business Expo Center, 17 years of search authority

Host a live Cuban-American business expo.

Partner with Business Expo Center and put the Cuban-American owned firms in your region on one trade floor. Contractors, developers, distributors, clinics, agencies and the professional firms that serve them. You bring the region and the relationships. We bring the Cuban Expo brand, this website, the marketing, and an always-on virtual expo platform that keeps exhibitors discoverable long after the show closes.

  • 17 yearsof search authority behind the platform
  • Thousandsof businesses already listed
  • Year-roundvisibility, not one weekend in a hall
The opportunity

The business is already there. The list is not.

Cuban-American firms do enormous business with each other and across Latin America. The networks that carry it are dense, personal and closed to anyone standing outside them. A job moves on a phone call between two people who have known each other for thirty years.

That works beautifully right up until a national buyer wants in. It also fails a procurement team that needs certified Hispanic-owned suppliers and cannot find a list. The community has no regular trade floor, so the relationships stay private and the contracts stay local.

The scale is the part that surprises people. South Florida is a hemispheric business capital, and a substantial share of the firms running it are Cuban-American owned. Construction, freight, distribution, healthcare, professional services. Almost none of it appears on a corporate vendor list.

The buyer standing outside

A national contractor, a hospital system or a retailer wants suppliers in South Florida. It has no list, no directory and no introduction. So it works with the firms it already knows, and the local supply base never gets asked.

The procurement team with a target

A corporate supplier diversity program has to find and qualify certified Hispanic-owned vendors. Sourcing them at scale is the part that does not work. The vendors exist in volume and there is no room where a buyer can meet forty of them in a day.

The firm nobody can find

A twenty-year-old contracting business in Hialeah has all the work it can handle through people it knows. It has never bid national, has no online presence worth the name, and would not know where to start.

Corporate supplier diversity programs are under standing pressure to find and qualify certified Hispanic-owned vendors, and they struggle to source them at scale. A large, concentrated supply base sits a few miles away with no front door. Those two facts point straight at each other, and nobody has built the room where they meet. That room is the reason a sponsor funds this event.

The weekend model
  • Visible for two or three days
  • Contacts live in a stack of business cards
  • The value ends when the hall closes
  • Next year, start again from zero
The Cuban Expo model
  • Visible every day of the year
  • Each exhibitor has a filmed profile they own
  • The directory keeps working after the show
  • Next year, you build on what is already there
An empty conference hall of round tables and blank projection screens after an event has finished
The part nobody photographs: Monday morning, after a weekend show.
What you get as a host

Everything except the room. That part is yours.

Running a business expo normally means building a brand, a website, a marketing engine and an exhibitor pipeline before you sell a single booth. Partnering means all of that already exists on day one.

The brand and the website

Cuban Expo is a name your region reads correctly on sight, and it scales to a city, a metro or a single industry such as construction or logistics. You get the brand and this site as the front door for your show. You are not launching from a blank page and a domain nobody has heard of.

The always-on expo platform

Your expo sits on Business Expo Center, a virtual exhibitor directory with 17 years of search authority and thousands of businesses listed. Your exhibitors stay listed in the months between shows. That is when most supplier and vendor decisions actually get made.

Marketing and filmed profiles

Marketing assets to promote the expo to your region and your member list, plus done-for-you video production. Every exhibitor ends up with a filmed profile explaining what the firm does and who it serves. That carries further than a line in a printed program.

A proven seed, claim, grow model

We seed the directory with firms from your region using public information. They claim and complete their listings. The directory then grows with your business community, and the expo gives everyone a reason to show up and claim their spot.

Two people in business shirts shaking hands across a meeting room table

Why we do it this way

Business Expo Center has spent 17 years building search authority and a directory of thousands of businesses. The hardest part of any expo, being findable, is already solved. What this one still needs is somebody with real standing in a regional business community. The kind of standing that gets a room of contractors, a group of distributors and the firms around them into the same building on the same morning. That is the part we cannot manufacture. So we bring the platform, you bring the room.

Curious about the platform itself? Have a look at Business Expo Center.

How partnering works

Three steps from interested to hosting.

  1. You apply

    Tell us who you are, which part of the business community you can reach, and where you want to hold it. We look at fit and reach. We do not need a polished event history.

  2. We set you up

    We stand your expo up under the Cuban Expo brand, prepare the directory for your region and the firms in it, and hand over the marketing assets and the exhibitor pipeline.

  3. You host

    You run the show for your exhibitors and your attendees. We run the platform underneath it, and the directory keeps working long after the last booth comes down.

Where a Cuban Expo works

Miami-Dade and Hialeah hold the densest concentration of Cuban-American business ownership in the country, and they are the obvious first show. They are not the only option. Tampa has a long-established community of its own. So does the Hudson County corridor in New Jersey, minutes from Manhattan and its corporate buyers. Houston, Las Vegas and Louisville are growing in three very different economies. Any metro with enough business density can carry a floor.

  • Miami-Dade
  • Hialeah
  • Tampa
  • Union City, NJ
  • West New York, NJ
  • Houston
  • Las Vegas
  • Louisville
Attendees crowding the concourse between exhibitor stands at a trade show, seen from above

What we need from you

A region you already have standing in, and the will to gather it. That is genuinely most of it. The brand, the website, the marketing assets, the video production and the directory are already built and waiting on our side.

Start your application
A long aisle of racked pallets in a distribution warehouseA construction crew in hard hats and high-visibility vests standing on a concrete slab above laid rebarA quiet corridor of glass-walled offices in a modern commercial building
For exhibitors and buyers

A booth for a weekend, or a profile that works all year.

Any firm in the host region can exhibit. You get a filmed video profile on a directory that ranks year-round, rather than a folding table and a stack of brochures.

The video is produced for you, so there is nothing to write, shoot or edit. That matters for a firm that has never had to sell itself to a stranger, because everything so far has come by referral. Two minutes explaining what the firm does and who it works for will separate you further than another page of copy. A buyer searching for what you do can still find you months after the expo, because your listing does not come down when the hall does.

  • A filmed profile on a directory with 17 years of search authority
  • Listed alongside thousands of other businesses
  • Reachable by buyers every day of the year
List your business

Looking rather than exhibiting? The trade directory is open to browse at any time over at Business Expo Center.

Who exhibits at a Cuban Expo

  • Construction and building tradesGeneral contractors, subcontractors, concrete, electrical, mechanical and finish trades.
  • Real estate and propertyDevelopers, commercial and residential brokerages, and property management companies.
  • Logistics and freightFreight forwarders, customs brokers, trucking, warehousing and firms trading across Latin America.
  • Food manufacturing and groceryManufacturers, distributors, wholesalers and independent grocery operators.
  • Restaurant and hospitality groupsMulti-unit operators, hotel groups, catering companies and their suppliers.
  • Healthcare and medical servicesPhysician practices, clinics, dental and specialty groups, and medical suppliers.
  • Legal, accounting and financeLaw firms, CPA practices, financial advisers, lenders and business services.
  • Insurance agenciesCommercial, personal lines, health and specialty brokers serving business clients.
  • AutomotiveDealerships, collision and repair groups, parts distributors and fleet services.
  • Media, advertising and marketingSpanish-language media, agencies, production companies and digital marketing.
  • Staffing and recruitmentStaffing agencies, professional search firms and workforce services.
  • Chambers and associationsHispanic and Cuban-American chambers of commerce and industry associations.
Apply

Apply to host a Cuban Expo.

Tell us about your organization and the region you want to put on a trade floor. If it is a fit, we will walk you through the setup.

For business professionals. Cuban Expo is a business-to-business trade expo connecting Cuban-American owned companies in the United States with buyers, partners and corporate procurement teams. It is a trade expo, not a cultural festival or a consumer show. Business Expo Center does not certify or vet any exhibitor, and nothing here is business, legal or financial advice.

Format

Fields marked * are required. Your details go straight to our partnerships team and are not shared with anyone else.

Questions

Before you apply.

Here is what we look for in a host. None of it is a formality, and it is easier for everyone if you read it now rather than later.

  • You can reach a real business community, through a chamber, an association, a membership list, or twenty years of knowing everybody.
  • You want to host a trade event for business owners and buyers, not a public festival.
  • You can commit to a venue and a date once we have agreed the region.
  • You are comfortable being the local face of the show. We stay behind the platform.
  • You are ready to sell booths. The directory brings reach, and the first show still needs somebody working the phones locally.
What is Cuban Expo?

Cuban Expo is a ready-made trade expo brand for the Cuban-American business community in the United States. It is powered by Business Expo Center, a virtual exhibitor directory and video production platform with 17 years of search authority and thousands of businesses listed. You bring the region and the relationships and host the live show. We provide the brand, the website, the marketing and the always-on platform underneath it.

Is this a food and music festival?

No. Cuban Expo is a business-to-business trade expo. The floor is exhibitor booths, and the people walking it are business owners, buyers and corporate procurement teams. There are no food stalls, no performances and no consumer admissions. Cultural character is part of the room the way it is part of any regional business event, and it stays in the background.

Does this involve trade with Cuba?

No. This is a United States based business expo for Cuban-American owned companies operating in the United States, and it involves no trade with Cuba. Every exhibitor is a domestic firm and every product and service on the floor is a domestic one.

What does a corporate supplier diversity or procurement team get from attending?

A day of meetings with Hispanic-owned firms in one building, and a directory that stays open afterwards. Supplier diversity teams routinely carry targets for certified Hispanic-owned spend with no practical way to source vendors at that scale. This expo is built to be that sourcing event. Business Expo Center does not issue or verify diversity certifications. Certification status is confirmed with the firm and its certifying body, and a listing is not a certification or a recommendation.

Who can apply to host a Cuban Expo?

Chambers of commerce, business associations, event organizers, sponsors, venues and well-connected business owners. If you can bring a regional Cuban-American business community into one room, you can host. It works for a city, a metro area, or a single industry such as construction or logistics.

Who exhibits and who attends?

Exhibitors are Cuban-American owned firms: contractors and building trades, real estate and property companies, freight and logistics firms, food manufacturers and distributors, hospitality groups, medical practices, law and accounting firms, insurance agencies, auto dealers, media and marketing agencies, and staffing firms. Attendees are the buyers, partners and suppliers who work alongside them, plus corporate supplier diversity and procurement teams, who are an equally important attendee type here.

Where can a Cuban Expo be held?

Anywhere in the United States with enough business density to fill a floor. Miami-Dade and Hialeah are the obvious first market. Tampa has its own long-established community, as do Union City and West New York in New Jersey. Houston, Las Vegas and Louisville are growing and are live options outside Florida.

How is this different from a normal trade show?

A trade show gives you a weekend. When it ends, the exhibitors go back to being hard to find and the brochures go in the recycling. The always-on directory keeps every exhibitor listed and reachable year-round, which is closer to what a firm is actually paying for when it buys a booth. A procurement team building a vendor list in March needs it as much as on show day in October.

Still weighing it up? Send an application and we will talk it through, or list your business if you would rather exhibit than host.